Client: Transform
Transform is the number one cosmetic surgery group in the UK with 22 clinics across the country. Recently, the company wanted to re-launch its products by inviting carefully selected consumers to an exclusive event at their nearest clinic. Using PanOmnis, Transform was able to target the people who would be most receptive to the campaign. This was achieved using geo-tagged data on consumers who had previously visited cosmetic surgery clinics, and overlaying the information with a profiled model using Cameo. The result was an extremely successful series of events for Transform and a significant increase in sales.
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Client: Paramount Holiday Pass
Paramount Holiday Pass is an online service that provides members with luxury holiday apartments at trade prices. Marketing Source provided Paramount with TBI data for a highly targeted email campaign to help it acquire new customers for its corporate staff and customer loyalty schemes. The campaign was a great success and Paramount has signed up for continued delivery of fresh new contacts as they are fed live into TBI's database.
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Client: Royal Refinery
Royal Refinery is a web capture portal for a precious metals refinery. They required a solution to its problem of poor quality email address capture. Marketing Source provided a system using Consumer Pure that has allowed Royal Refinery to capture its email addresses and ensure that only valid emails were accepted.
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Client: Hewitt & May
Hewitt & May are a well-known online shirt retailer. Recently, the company wanted to run an online marketing campaign that engaged their target demographic but also produced purchases from its online store.
Using MS Digital, new leads were sent an email containing Hewitt & May's latest offers and then a follow up email with further incentives if they didn't respond. This way, the company succeeded in promoting its brand and generating a significant rise in sales without increasing its marketing budget. The campaign is Hewitt & May's most successful campaign to date, and is now being repeated regularly.
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Client: Gray & Osbourne
Gray & Osbourne are a designer clothes company targeting ABC1. They offer clothes for the well dressed woman as well as cruise-wear, holiday-wear, coats & jackets, and mother of the bride outfits. MS Digital was tasked with designing a campaign and creative to increase sales on Gray & Osbourne’s website during December and January. MS Digital achieved fantastic results for G&O and reduced their target cost per acquisition by a massive 66%.

